Bella Leaf Co didn’t begin as a brand—it began as a whisper.
A small spark.
A little leaf carried on the wind during a season of deep change, healing, and self-rediscovery.

When I first opened Bella Leaf Boutique, I was simply following a creative pull to design jewelry for my Bellabeat Leaf. My wrist size wasn’t represented properly, and I realized: if I was struggling, countless other women must be too. So I made a decision—to create for every woman.

During that first year, something beautiful unfolded. Not only did I design jewelry that made women feel seen and supported, but I was able to employ a small team of incredible women who brightened my life and helped share these handmade treasures with so many others. When Covid hit and I had to make the heartbreaking decision to let my team go, the business shifted. I shifted.

In that transition, I began expanding beyond jewelry—creating candles, soaps, and collecting crystals that comforted me, inspired me, and helped me reconnect to a part of myself I had forgotten. I didn’t realize it at the time, but Bella Leaf was quietly becoming my safe haven—my place to learn, experiment, grow, and heal.

As I created each piece, I was learning how to recreate myself too.
I learned to trust my intuition.
To release what wasn’t aligned.
To build something beautiful out of the most difficult chapters of my life.
And to fall in love with the woman I was becoming.

With every bracelet, candle, or crystal card, I infused more intention, more magic, and more heart. Over time, I realized Bella Leaf had outgrown its beginnings. It wasn’t just a boutique anymore—it had become a sanctuary of creativity, soul healing, and whimsical intention.

That’s when Bella Leaf Boutique transformed into Bella Leaf Co.
Not as a rebrand, but as a rebirth.

Bella Leaf Co is the version that feels like home.
It reflects who I am now: a woman who has walked through healing, embraced her gifts, and learned how to alchemize experience into art. It honors the lessons, the growth, and the belief that we are all capable of creating lives filled with meaning, magic, and love.

Today, Bella Leaf Co is a place where handmade jewelry, candles, soaps, and crystals are more than products—they are tiny love letters to the world. Each piece carries intention. Each collection carries a story. And everything I create is designed to bring joy, comfort, and a touch of whimsy into your life.

Whether you’re drawn to a cleansing candle, a grounding crystal, or a piece of jewelry crafted intentionally for you, I hope Bella Leaf Co reminds you of your own magic. Your own journey. Your own becoming.

Thank you for being here.
Thank you for supporting my art and my heart.
And thank you for letting Bella Leaf Co be part of your story. ✨

✨ With love, gratitude and intention,
Jen — Creator of Bella Leaf Co